{"id":59751,"date":"2012-01-01T16:04:08","date_gmt":"2012-01-02T00:04:08","guid":{"rendered":"http:\/\/blogs.discovermagazine.com\/gnxp\/?p=15201"},"modified":"2012-01-01T16:04:08","modified_gmt":"2012-01-02T00:04:08","slug":"the-aggregate-flatness-of-facebook","status":"publish","type":"post","link":"https:\/\/www.razib.com\/wordpress\/2012\/01\/01\/the-aggregate-flatness-of-facebook\/","title":{"rendered":"The aggregate flatness of Facebook"},"content":{"rendered":"<p>Most readers know that I&#8217;ve been tracking <a href=\"http:\/\/www.google.com\/trends?q=Facebook,+Google,+Yahoo,&#038;ctab=0&#038;%23038;geo=all&#038;%23038;geor=all&#038;%23038;date=all&#038;%23038;sort=0\">Google Trends<\/a> data on Facebook for years. Now on January 1 2012 It seems pretty obviously that in the <b>international aggregate<\/b> this was the year that Facebook finally hit saturation in terms of &#8220;mindshare.&#8221;<\/p>\n<p><a href=\"http:\/\/blogs.discovermagazine.com\/gnxp\/files\/2012\/01\/fb1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blogs.discovermagazine.com\/gnxp\/files\/2012\/01\/fb1.jpg\" alt=\"\" title=\"fb1\" width=\"589\" height=\"295\" class=\"alignnone size-full wp-image-15202\" \/><\/a><\/p>\n<p>But there are interesting international differences.<\/p>\n<p><span id=\"more-15201\"><\/span><br \/>\n<b>United States:<\/b><br \/>\n<a href=\"http:\/\/blogs.discovermagazine.com\/gnxp\/files\/2012\/01\/fb2.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blogs.discovermagazine.com\/gnxp\/files\/2012\/01\/fb2.jpg\" alt=\"\" title=\"fb2\" width=\"592\" height=\"293\" class=\"alignnone size-full wp-image-15203\" \/><\/a><\/p>\n<p><b>United Kingdom:<\/b><br \/>\n<a href=\"http:\/\/blogs.discovermagazine.com\/gnxp\/files\/2012\/01\/fb3.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blogs.discovermagazine.com\/gnxp\/files\/2012\/01\/fb3.jpg\" alt=\"\" title=\"fb3\" width=\"585\" height=\"291\" class=\"alignnone size-full wp-image-15204\" \/><\/a><\/p>\n<p><b>France:<\/b><br \/>\n<a href=\"http:\/\/blogs.discovermagazine.com\/gnxp\/files\/2012\/01\/fb4.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blogs.discovermagazine.com\/gnxp\/files\/2012\/01\/fb4.jpg\" alt=\"\" title=\"fb4\" width=\"585\" height=\"289\" class=\"alignnone size-full wp-image-15205\" \/><\/a><\/p>\n<p><b>Germany:<\/b><br \/>\n<a href=\"http:\/\/blogs.discovermagazine.com\/gnxp\/files\/2012\/01\/fb5.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blogs.discovermagazine.com\/gnxp\/files\/2012\/01\/fb5.jpg\" alt=\"\" title=\"fb5\" width=\"589\" height=\"289\" class=\"alignnone size-full wp-image-15206\" \/><\/a><\/p>\n<p><b>Italy:<\/b><br \/>\n<a href=\"http:\/\/blogs.discovermagazine.com\/gnxp\/files\/2012\/01\/fb6.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blogs.discovermagazine.com\/gnxp\/files\/2012\/01\/fb6.jpg\" alt=\"\" title=\"fb6\" width=\"586\" height=\"299\" class=\"alignnone size-full wp-image-15207\" \/><\/a><\/p>\n<p><b>Russia:<\/b><br \/>\n<a href=\"http:\/\/blogs.discovermagazine.com\/gnxp\/files\/2012\/01\/fb7.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blogs.discovermagazine.com\/gnxp\/files\/2012\/01\/fb7.jpg\" alt=\"\" title=\"fb7\" width=\"586\" height=\"298\" class=\"alignnone size-full wp-image-15208\" \/><\/a><\/p>\n<p><b>India:<\/b><br \/>\n<a href=\"http:\/\/blogs.discovermagazine.com\/gnxp\/files\/2012\/01\/fb8.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blogs.discovermagazine.com\/gnxp\/files\/2012\/01\/fb8.jpg\" alt=\"\" title=\"fb8\" width=\"589\" height=\"296\" class=\"alignnone size-full wp-image-15209\" \/><\/a><\/p>\n<p><b>Brazil:<\/b><br \/>\n<a href=\"http:\/\/blogs.discovermagazine.com\/gnxp\/files\/2012\/01\/fb9.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blogs.discovermagazine.com\/gnxp\/files\/2012\/01\/fb9.jpg\" alt=\"\" title=\"fb9\" width=\"593\" height=\"294\" class=\"alignnone size-full wp-image-15210\" \/><\/a><\/p>\n<p><b>Here&#8217;s Facebook vs. Orkut in Brazil:<\/b><br \/>\n<a href=\"http:\/\/blogs.discovermagazine.com\/gnxp\/files\/2012\/01\/fb10.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blogs.discovermagazine.com\/gnxp\/files\/2012\/01\/fb10.jpg\" alt=\"\" title=\"fb10\" width=\"590\" height=\"294\" class=\"alignnone size-full wp-image-15211\" \/><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/GeneExpressionBlog\/~4\/QPcci_QxCn4\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most readers know that I&#8217;ve been tracking Google Trends data on Facebook for years. Now on January 1 2012 It seems pretty obviously that in the international aggregate this was the year that Facebook finally hit saturation in terms of &#8220;mindshare.&#8221; But there are interesting international differences. United States: United Kingdom: France: Germany: Italy: Russia: [&#8230;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[303,81],"tags":[],"class_list":["post-59751","post","type-post","status-publish","format-standard","hentry","category-facebook","category-technology"],"_links":{"self":[{"href":"https:\/\/www.razib.com\/wordpress\/wp-json\/wp\/v2\/posts\/59751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.razib.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.razib.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.razib.com\/wordpress\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.razib.com\/wordpress\/wp-json\/wp\/v2\/comments?post=59751"}],"version-history":[{"count":5,"href":"https:\/\/www.razib.com\/wordpress\/wp-json\/wp\/v2\/posts\/59751\/revisions"}],"predecessor-version":[{"id":60063,"href":"https:\/\/www.razib.com\/wordpress\/wp-json\/wp\/v2\/posts\/59751\/revisions\/60063"}],"wp:attachment":[{"href":"https:\/\/www.razib.com\/wordpress\/wp-json\/wp\/v2\/media?parent=59751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.razib.com\/wordpress\/wp-json\/wp\/v2\/categories?post=59751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.razib.com\/wordpress\/wp-json\/wp\/v2\/tags?post=59751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}