{"id":99706,"date":"2016-11-27T16:54:33","date_gmt":"2016-11-28T00:54:33","guid":{"rendered":"http:\/\/www.razib.com\/wordpress\/?guid=c1538375c3f11106090d97bd8ea027d1"},"modified":"2016-11-27T16:54:33","modified_gmt":"2016-11-28T00:54:33","slug":"top-books-purchased-through-this-site-2","status":"publish","type":"post","link":"https:\/\/www.razib.com\/wordpress\/2016\/11\/27\/top-books-purchased-through-this-site-2\/","title":{"rendered":"Top books purchased through this site"},"content":{"rendered":"<p><a href=\"https:\/\/www.amazon.com\/exec\/obidos\/ASIN\/0465020518\/geneexpressio-20\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.unz.com\/wp-content\/uploads\/2016\/11\/51OftfuYlSL._SX316_BO1204203200_-191x300.jpg\" alt=\"51OftfuYlSL._SX316_BO1,204,203,200_\" width=\"191\" height=\"300\" class=\"alignleft size-medium wp-image-74309\" \/><\/a>So I have an Amazon referrer account. I&#8217;ve had one since 2003. Pretty much I use it to get money when people buy books (or other items) through links here. It&#8217;s a non-trivial, though not princely, sum of money. Especially since it&#8217;s passive. These are books I&#8217;ve read and want to talk about anyhow (usually around Christmas someone follows a book link, and ends up purchasing a computer or two, which is a way of &#8220;supporting my work&#8221; that I can get behind).<\/p>\n<p>But one of the more interesting side effects is that I can see what my readers are buying (or if they are). For example, it heartens me when I see someone purchase <a href=\"https:\/\/www.amazon.com\/exec\/obidos\/ASIN\/0878933085\/geneexpressio-20\">Principles of Population Genetics<\/a>. That means &#8220;I&#8217;m making a difference,&#8221; as I doubt that these are advanced undergraduates or graduate students. An interesting aspect is that I can see what interests people in terms of &#8220;clickbait&#8221;, before clickbait was a thing. Bobbi S. Low&#8217;s <a href=\"https:\/\/www.amazon.com\/exec\/obidos\/ASIN\/0691089752\/geneexpressio-20\">Why Sex Matters<\/a> routinely gets a lot of clicks because of the title, despite the fact that I don&#8217;t flog it. In contrast, <a href=\"https:\/\/www.amazon.com\/exec\/obidos\/ASIN\/0195149300\/geneexpressio-20\">In Gods We Trust<\/a> gets a lot of clicks because I tell people to read it to understand my thinking on religious phenomena.<\/p>\n<p><a href=\"https:\/\/www.amazon.com\/exec\/obidos\/ASIN\/B010RHZ208\/geneexpressio-20\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.unz.com\/wp-content\/uploads\/2016\/11\/51gYdVvOoQL._SX379_BO1204203200_-229x300.jpg\" alt=\"51gYdVvOoQL._SX379_BO1,204,203,200_\" width=\"229\" height=\"300\" class=\"alignright size-medium wp-image-74310\" \/><\/a>As the year ends I like to tally books people have ordered. It turns out that the most purchased book through this website for the year leading into December is <a href=\"https:\/\/www.amazon.com\/exec\/obidos\/ASIN\/0465020518\/geneexpressio-20\">The Monkey&#8217;s Voyage: How Improbable Journeys Shaped the History of Life<\/a>.  For Kindle, it&#8217;s <a href=\"https:\/\/www.amazon.com\/exec\/obidos\/ASIN\/B00ECAAVMG\/geneexpressio-20\">Congo: The Epic History of a People<\/a>.<\/p>\n<p>Another category is conversion rate. In relation to number of clicks what proportion purchase. Tops for the books in that category is <a href=\"https:\/\/www.amazon.com\/exec\/obidos\/ASIN\/B010RHZ208\/geneexpressio-20\">Bioinformatics Data Skills: Reproducible and Robust Research with Open Source Tools<\/a>. My personal experience is that for technical books many people still prefer print for physicality and rendering of figures and graphs. For Kindle the highest conversion was <a href=\"https:\/\/www.amazon.com\/exec\/obidos\/ASIN\/B00RTY0LPO\/geneexpressio-20\">Intelligence: All That Matters<\/a> and <a href=\"https:\/\/www.amazon.com\/exec\/obidos\/ASIN\/B003WUYE66\/geneexpressio-20\">Longitude: The True Story of a Lone Genius Who Solved the Greatest Scientific Problem of His Time<\/a>. I think there was a &#8220;daily deal&#8221; or something at one point, and that prompted many purchases of the latter.<\/p>\n<p><a href=\"https:\/\/www.amazon.com\/exec\/obidos\/ASIN\/0199689172\/geneexpressio-20\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.unz.com\/wp-content\/uploads\/2016\/11\/1846077-226x300.jpg\" alt=\"1846077\" width=\"226\" height=\"300\" class=\"alignleft size-medium wp-image-74313\" \/><\/a>Finally, there are books I see which I didn&#8217;t recommend, and didn&#8217;t know about. An intriguing one off this list is Barry Cunliffe&#8217;s <a href=\"https:\/\/www.amazon.com\/exec\/obidos\/ASIN\/0199689172\/geneexpressio-20\">By Steppe, Desert, and Ocean: The Birth of Eurasia<\/a>. The main issue I&#8217;ve had with Cunliffe&#8217;s work of late is that he doesn&#8217;t seem to be reading enough of the Reich\/Willerslev duopoly&#8217;s papers. Not that everyone has time to engage in such primary literature diving, but at this point you&#8217;re remiss if you write about archaeology and don&#8217;t include genetics. Unfortunately a search inside doesn&#8217;t indicate that <a href=\"https:\/\/www.amazon.com\/exec\/obidos\/ASIN\/0199689172\/geneexpressio-20\">By Steppe, Desert, and Ocean<\/a> is DNA-heavy, but sometimes you take history and archaeology on its own terms and integrate them into your overall model of the world, rather than having someone else do that for you&#8230;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So I have an Amazon referrer account. I&rsquo;ve had one since 2003. Pretty much I use it to get money when people buy books (or other items) through links here. It&rsquo;s a non-trivial, though not princely, sum of money. Especially since it&rsquo;s passive. These are books I&rsquo;ve read and want to talk about anyhow (usually [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[119,1547],"tags":[],"class_list":["post-99706","post","type-post","status-publish","format-standard","hentry","category-books","category-miscellaneous"],"_links":{"self":[{"href":"https:\/\/www.razib.com\/wordpress\/wp-json\/wp\/v2\/posts\/99706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.razib.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.razib.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.razib.com\/wordpress\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.razib.com\/wordpress\/wp-json\/wp\/v2\/comments?post=99706"}],"version-history":[{"count":1,"href":"https:\/\/www.razib.com\/wordpress\/wp-json\/wp\/v2\/posts\/99706\/revisions"}],"predecessor-version":[{"id":99707,"href":"https:\/\/www.razib.com\/wordpress\/wp-json\/wp\/v2\/posts\/99706\/revisions\/99707"}],"wp:attachment":[{"href":"https:\/\/www.razib.com\/wordpress\/wp-json\/wp\/v2\/media?parent=99706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.razib.com\/wordpress\/wp-json\/wp\/v2\/categories?post=99706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.razib.com\/wordpress\/wp-json\/wp\/v2\/tags?post=99706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}